Keyword research is the most important part of SEO.
If you don’t know what keywords people are using for your product and service. Then how you are going to rank on search engines and how you will optimize your website.
Most blog post will give keyword research technique keeping one scenario in the mind. And generally, the scenario is doing keyword research for the next blog post.
But, a different website has a different situation. And that is why you will need a keyword research technique as per your situation.
So, in this article, I will take different scenarios and show you how to do keyword research in that particular scenario.
Disclaimer: I personally think keyword research is a creative job. So it is possible you might have a better method or come up with a better version of the technique.
Before directly moving into Keyword research. Let’s get some knowledge about keywords.
Note: This section is for Beginners. Advanced SEO peoples can skip this.
So what are keywords,
In simple terms, it is the term which users type in the search engine box while looking for any information. These are the words which act as hints to the article and which tells the user intent.
For example: Let say I type “learn SEO” in the search box. So what kind of information I might be looking for according to you. I guess your answer might be like “looking for an article which will give information about SEO or where I can learn SEO (like a list post of SEO resources)”
Now there are four types of keywords.
Now comes the action time.
I have come up with five different situations. And I am going to show you a few different approaches to keyword research and which is more suitable to which scenario.
Here are the five scenes I am come up with.
Scenario 1: You just started a blog around a niche. (Content Planning)
Scenario 2: For a single next blog post.
Scenario 3: You have a product/ service company and started a new website for it. And for an affiliate site as well (Content Planning)
Scenario 4: You already have a website which has content and keywords which are ranking on Google.
Note: I will use paid tools.
Approach 1. Looking at competitors keyword. (Evergreen Approach)
Suitable for scene 1, 2 and 3
If you are looking of niche ideas I would recommend signup for nichehacks 200+ niche ideas. You will get plenty of niche ideas there.
So, for a demo purpose, I would take “Vegan Diet” as my niche. Let’s get started.
Step1: Collect seed domains.
I will start with typing “vegan diet” in the google search and see which domains are coming up.
Now I will just type the vegan diet and give space and see what recommendation google gives. These are all keyword ideas.
Use the keyword ideas and search them in google one by one. And again look for niche related domains.
Collect around ten relevant sites. Try to collect sites which are closely related to your niche.(For this you might have to go through each site as well.)
The main purpose is to get 10 relevant sites related to your niche. Doesn’t matter how you get these.
Like using SEO tools like Ahrefs to find competing domains
Here’s what I have collected using the above methods.
Now I am going to use Ahrefs to find low competition keywords. You can use SemRush as well.
Approach 2. Use your own intuition
Suitable for 3
Sometimes it happens that when you have started a website which has very few competitors. So, in this case, approach 1 does not give enough keywords because you have found a few competing domains.
That is why we use our own intuition to come up with the keywords list. It’s actually not hard. Just ask yourself what keyword I would be using while looking for my product or service.
Think about the problem you are solving with your website (via your product, service, blog post) and try to up with the list of the keyword. The search terms that people would be using to find the solution to the problem that you are solving.
Let learn through example. Suppose I am starting a website which provides health coaching service.
So people might be searching for something like a personal health coach, certified health coach, a health coach for diabetes, etc. you get the idea.
Even if you write these keywords in google and give a space (the techniques we use in approach 1 for finding domains). You will get enough keyword gives.
After that use, any SEO too to know their search volume. Try free tool ubbersuggest to find the keyword volume. ( Search Volume is a sign to check whether people are looking for the service or product you offer.)
Approach 2. Keyword research for an existing website.
Suitable for scene 3
In this case, you might already have some keywords which are ranking on page 1 or in top 5. But opportunity lies in the keywords which are ranking from 6 to 15 or 6-20 (for smaller website).
Keywords which are ranking in 5-15 only needs a little bit of work to get on top 5. This is a nice tactic to increase website traffic.
And the benefits..
No need to create a blog or page from scratch.
Keyword already ranking near to top 5. (It will take less time to get in top 5)
To find the new keywords, again I am going to use Ahref.
Go to Site Explorer> Insert you site > Organic Keywords> Set Position 5-15. And you have the list of keywords.
Note: I also use Keyword Difficulty (KD) and Vol. to narrow down the keyword list. These are adjustable as per your needs.
After all the settings you will have a list of keywords which are ranking on the bottom of page 1 and top of page 2.
Export the keyword in Excel or Google sheets and start your analysis.
I am telling you to analyze each keyword because sometimes it’s hard to rank in top 5 even if the KD is low. This is because sometimes google prefers a different type of search result like showing youtube video or if you have a blog post while Google prefers to show product page and vice versa. That way make sure you check SERP properly.
Here’s the demo
Till now I showed how to find keywords from google search or competing domains. But there are a lot of other places where you can look for keywords. This is what I am going to show you in this Bonus part.
When people go to a search engine they are looking for solutions and answers. And your websites also exist just to provide some sort of solution and answers to their problems.
So why not attract the people by solving their problems. And when you solve someone’s problem you build the trust. More people will start trusting you and your websites’ offer.
Let’s look at the other place to find keyword opportunities.
Places to find the question.
#1 Biggest Q & A site Quora.
Quora is a good place to look for keywords and question people are asking related to your business.
So, this is how you do.
Insert the broad keyword like “Productivity” in the search bar and see what people asking related to productivity. And start collecting the question which has higher no. of the follower. Use followers to priorities the question on which you will write a blog.
Note that in some niches you will find a question with very small no. of the follower. So in those situations don’t rely heavily on followers. Use your intuition while picking up the questions. Ask yourself how many people would be asking for this question. Or going through this problem.
#2 Question Section of Keyword Tools
Many keyword research tools are now providing questions related to the keywords you enter. So you don’t need to go anywhere else.
As you can see in keywordtool.io.
#3 Facebook groups or Industry forms
Facebook groups are a great place to learn, share and get blog post ideas related to your industries. I would highly recommend you to find a few relevant facebook groups related your industry and join them.
As you are in a group which are involved in the same industry you are in. People would be asking for solutions for their problems. And these are opportunities to write a blog around it.
#2 Look at Udemy
Udemy is a great learning platform as well as a great place to get blog ideas. In fact, you will not just get a blog post idea but you will get a blog post title. Take a look at this.
What I did is typed my keyword and went through the course and checked what’s in “What you’ll learn” section.
To get more ideas, read their description
Or Go and check their course content.
#3 Amazon Books Topic
Amazon has large no. of books on its site which means it has books almost around any topic.
And books are a great thing to find informational topics or to write a long in-depth guide.
All you need to do is look at your niche related books and go through their table of the content section. Look for the topics ideas. This is a great place to find informational keywords.
Ohh! You got one more interesting idea. Let me know in the comments. 🙂