![]() This is an old-school on-page SEO tactic that still makes a difference. All you need to do is use your main keyword once in the first 100-150 words of your article. For example, in my article optimized around the keyword email marketing, I mentioned that keyword right off the bat. Why is this important? Google puts more weight on terms that show up early on your page. Which makes sense. Imagine that you just published an article about The Keto Diet. If your article really was about The Keto Diet would it make sense to first use the term keto diet halfway down the page? Of course not. This is why you want to drop your keyword somewhere in the first 100 words or so. This is one of those little things that helps Google understand what your page is all about. Wrap Your Blog Post Title in an H1 Tag. The H1 tag is like a mini title tag. In fact, Google has stated that using an H1 tag helps Google understand the structure of the page. |
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